Top 5 Personalization Apps in Bulgaria: Q2 2023 Performance

During the second quarter of 2023, the top 5 personalization apps in Bulgaria demonstrated varied performance across weekly downloads, revenue, and active user metrics, according to Sensor Tower data.

Zedge™ Wallpapers & Ringtones saw a consistent increase in weekly revenue, peaking at around $167 in mid-June. Weekly downloads fluctuated slightly, with a high of 4.9K in mid-April, while weekly active users remained relatively stable, hovering around 50K to 54K throughout the quarter.

Facer Watch Faces experienced modest growth in weekly revenue, reaching up to $62 in mid-May. Downloads were steady, averaging around 200 per week, and active users maintained a level of approximately 400 throughout the quarter.

AmongLock: AmongUs Lock Screen had a notable increase in weekly revenue early in the quarter, peaking at $24 in mid-April. However, downloads and active users saw a decline, with downloads dropping from around 390 in mid-April to under 100 by late June, and active users decreasing from over 600 to about 200 in the same period.

Battery Charging Animation 4D showed a mixed performance. Weekly revenue varied, peaking at $17 in early May. Weekly downloads saw a dip in late May before recovering to nearly 200 by the end of June. Active users steadily increased from around 1K to nearly 1.7K over the quarter.

Cleanup Your Phone had fluctuating revenue, with a peak of $25 in mid-April. Downloads experienced a significant drop in early May but showed some recovery towards the end of the quarter, reaching about 100. Active users decreased from over 1K in April to around 500 by late June.

For more detailed insights and trends, visit Sensor Tower.